Why Apple's business fails

Last summer it seemed that Apple was way Macs and iPhones ready for business. This would allow devices from within the company through the back have to come or just reserved for departments such as marketing and software development. Do not count on it still happens.

The failure of Vista and the rise of OS-independent web applications has paved the way for the Mac in the business. A MacBook Pro is priced as an equivalent quality enterprise Windows computer, so cost should not be a factor when it comes to hardware. I hear constantly of IT professionals that Mac hardware is more reliable than PC hardware and OS X crashes less often than Windows.This can cautiously conclude that IT support will cost less in terms of maintenance. Disadvantage is that Apple Macs are obligated to repair by an authorized company. IT is of course not so happy. Apple also asks for little more than support subscription as the computer manufacturers Dell, Lenovo and HP.

With the advent of OS X 10.6 Snow Leopard, it seemed that the Mac was going to be prepared for business, as last native support for Microsoft Exchange was installed and the VPN and firewall capabilities firmly in hand were taken. The iPhone was in version 3.0 of its operating system a big facelift . Thus, e-mail in landscape mode, users could finally cut, copy and paste, was support for the Exchange calendar built in and got the smartphone additional security options, including being able to turn off the built-in camera, remote wipe, certificate-based Authentication and encryption policy.

Hardly share

Despite the good image of the Apple devices rarely used in business. For example, the Mac market share of 3.5 percent in the market for desktops. The iPhone is only 3 percent of companies fully deployed. This is significantly less than the 63 percent of RIM's BlackBerry.

Outside the business do better Apple. About 1 in 10 computers, a Mac and the iPhone in the smartphone world, holds a market share of around 30 percent. In addition, 99.4 percent of all mobile applications sold for the Apple platform, Gartner reported recently.

Why can Apple not be attractive for businesses?

I think the answer to that question is quite simple in nature. Apple has deliberately constructed a glass ceiling and there is not going to break through. In the conversations I had with Apple representatives have had in recent years has been the subject of 'business' is always avoided and only information I got assigned' off the record. The company simply has no plans for the business of service.

Apple considers selling the business as an additional success "- a pleasant byproduct of his real focus on individuals, small businesses and developers and graphic agencies. Of course examples of companies that are fully switched to Mac, but usually it is to be only a small part of the employees with a Mac.

Great for small businesses

Small businesses can quite easily switch to Mac. Most packages are also available in Mac version, and offer virtually the same functionality as their Windows cousins. Users who need to do something in Windows, can turn to software like Parallels or VMWare Fusion to run Windows applications in OS X environment to run. If your IT department is able to simultaneously support two packages and you can pay, the Mac is an excellent choice.

The situation is different for larger organizations. Standard Asset Management tools for Mac are not nearly at the level of the Windows versions. Remote Management outside of what the Exchange policies to regulate an unmitigated disaster, because the Mac is not supported by Windows Server. There are no good alternatives to tools like HP OpenView, IBM Tivoli, LANDesk Management and CA suites. OS X Server does not lend itself to centralized management capabilities for clients in multiple locations. A Mac to an Apple Store can also bring a problem if there is no store nearby.

Less features on the Mac

Many specialized applications for Windows have no or less functional Mac versions. Office 2008 for Mac is a good example. Not only is not supported for Visual Basic, the Entourage Exchange client does not support I-am-way messages and users can not see what addresses are in a Group Address Exchange located. This kind of deficiencies create problems for IT.

You could use Mac in business can say that the more applications you use, the more headaches you deliver IT. Why Macs are often used only for specific departments such as marketing.

The iPhone as a platform suffers from the same defects. If your organization, remote management, compliance management and adherence on a large scale requires, bad luck. No Lotus Notes or Novell GroupWise client for the iPhone, only limited access webmail. However, support for Exchange on the iPhone better than on platforms like Google Android and Palm WebOS, but it does not come close to BlackBerry Enterprise Server (BES) or Windows Mobile Windows Server combination.

You can setup profiles for VPN, and Exchange ActiveSync, iPhone to ship, but you can not check that they are installed. Would you still can learn that the profiles indeed been applied on the iPhone, you can not determine which version it is. IT staff free to any iPhone using a USB connector to connect to see what settings are used in large organizations (with automated management is the default) is not an option.

The improvements Apple introduced Snow Leopard just enough to adequately facilitate SME business. The lack of support options, for example, makes repairs and also reward the incomplete functionality of enterprise software that make Macs and iPhones for large companies is not a realistic option.

Jobs says 'no'

There are plenty of users who have been working on these problems at Apple to raise, but the reality is simply that Apple has no interest in the business market investing. It would be the ins and outs of the California business a lot more difficult. Apple has also learned from the failed move the company in 1990 when the business market was entered . When Steve Jobs returned to Apple in 1997, he chose deliberatelyfor a strategy focused on high-end Consumers and individual professionals. He still stands firmly behind that choice.

Apple does only work if the company is convinced of his own strategy. If one wants to invest in inverse enterprise opportunities for the Mac and iPhone or the ecosystem to support these devices, then Apple will develop a strategy. Apple is happy with small companies that can move forward with Snow Leopard and iPhone OS 3.x. Apple is also happy with big companies who switch to Mac / iPhone, but this is just a pleasant coincidence. Nothing more and nothing less.

Microsoft wants to focus more on its market share in Europe focus

Chris Lewis, vice president of Microsoft Europe, Middle East and Africa, said in an interview that Microsoft has more to focus on its market share in Europe.

Sales of Microsoft's Xbox 360 in America than in Europe. This bowl in particular by the continuing low sales in France, Germany and Spain.

"In some parts of Europe, the Xbox 360 success, which in other parts of Europe the Xbox 360 sold relatively few. We want to invest in the right marketing and the right content to our platform everywhere successful. In France and Spain, people often have a console, in America many consoles purchased. The market in these countries is that price sensitive. "said Lewis.

Lewis also indicates the need to adapt to market demand. There should be more titles coming to the parents can be involved, such as Lips andScene It? and primetime titles. These titles are also adapting to the market in terms of content where they are issued.

According to Lewis will focus on French, Spanish, Italian and German market is a challenge and a great investment, but in the end Microsoft's market share increase.

Intel takes on AMD's market share

Global sales of processors fell in the fourth quarter of 2010 against. But sales were well over 2010. Intel did in 2010, a little market share from AMD to grab. For 2011, growth is expected once again. This is the beginning of 2011 are disappointing due to delays around AMD Fusion and Intel's Llano Sandy Bridge processor, reports research firm IDC.

Global sales of the number of processors dropped in the fourth quarter of 2010 increased 21 percent from the same period in 2009. But in the year 2010 was 17.1 percent of processors sold. Revenues grew up by 26.7 percent to $ 36.3 billion.

There was particularly strong demand for high performance processors for mobile PCs. Sales of mobile processors grew by 26.2 percent of x86 server processors with 28.1 percent and desktop processors with 6.2 percent. Of all processors shipped in 2010 was 54.1 percent a mobile processor. In 2009 this was 50.2 percent.

Market shares

IDC reports that Intel in the fourth quarter of 2010 approximately 80.8 percent market share. That's an increase of 0.4 percent. AMD now has a market share of 18.9 percent. That is down 0.4 percent. For the full year 2010 saw its market share to Intel 1.1 percent increase to 80.7 percent. AMD saw its market share in 2010 down by 1.1 percent to 19 percent, according to IDC. In third place isVIA Technologies, with a market share of 0.3 percent.

Intel has 86.4 percent market share in 2010 in mobile processors. That is down 0.4 percent. AMD has 13.3 percent market share, an increase of 0.4 percent. In the segment of processors for servers / workstations, Intel has a market share of 93 percent. That's an increase of 3.1 percent. AMD has 7 percent market share. That is a loss of 3.1 percent. In the area of ​​processors for desktops, Intel has a market share of 72.1 percent. This represents growth of 1.1 percent. AMD has 27.6 percent market share. That is a loss of 1.2 percent.

2011

Both AMD and Intel in early 2011 to deal with setbacks. AMD announced last January at the launch of its new Fusion Llano processor to slow down. Shortly afterwards called Intel chipsets back to the Sandy Bridge processor contain . Still, IDC expects that by 2011 the number of shipped mobile, desktop and x86 server processors with 10.1 percent growth. The growth is especially in processors for servers and business notebooks, according to market research firm.

''If you want an apple or blackcurrant?''

Everyone now has a phone. But the new hype in the phones, the smartphone, currently gaining much ground. Figures from many providers of such a smartphone show that over 70% of phones sold a smartphone.

For those who in recent years have been living under a rock just a brief refresher, because what is actually a smartphone? A smartphone is more than an ordinary cell phone. There is the possibility for web browsing, email, or for example to your Facebook or Twittering up to date. Often they have a touch screen and in some cases a full QWERTY keyboard. Meanwhile, there are dozens of types on the market.

Not only traditional phone brands like Samsung, Nokia and Sony Ericsson have created a smartphone. Even Steve Job's Apple made ​​the iPhone and RIM (Research In Motion) Blackberry has created. But the battle is currently not in hardware but in software. Because there are currently a number of major operating systems with all their equipment and advantages (and disadvantages).

Apple's mobile platform in 2010, IOS dominated the mobile Internet. The operating system has a market share exceeding 50 percent. The use of apps is thereby excluded. IOS platform devices with Apple in 2010 were by far the most popular for mobile internet in the Netherlands. This evidence from StatCounter. The mobile operating system, used for the iPhone and iPad, here, has a market share of 52.31 percent. That's about 7.5 percentage points higher than average across Europe.

The biggest rival to Apple's mobile field is flourishing in the Netherlands.Android currently has a market share approaching 26 percent. Google's operating system is thus in place half in our country. Across Europe, mobile platform that has taken only the third with a market share of just over 16 percent.

Remarkably, the Blackberry in the Netherlands is doing very badly. With system phones that are not market share of 5 percent. European terms by almost 17 percent just in second place. This might mean that the Dutch in particular their Blackberry to make phone calls and mail. For example, because they like the second, corporate, device.

For Blackberry, Android and Apple is really mostly roses and manenschijn. If someone has a smartphone is the chance that one of these three systems is around 85%. But the remaining 15% will include Nokia and Symbian to Windows Phone.

It's not so good with Symbian. Symbian has hardly anything to say, and last year we had only one phone on this system, namely the Nokia N8. The bad for Nokia is that they are accused of not renewing. They can not compete against the ever-changing competition.

The predecessor of Windows Phone, Windows Mobile, the ground was completely crushed. It would be slow, not easy to use and the lack of a good marketplace also missing. Microsoft hopes the new Windows phone a new path, and can compete with the top three.

The big question, of course what the best system. I (Thomas) personally think it is especially to your own opinion which system you want. I think a Blackberry phone to keep in touch with others. By Blackberry Messenger and easy email, etc. is a true business phone. Making apps for this phone is not easy, so the market is also very scarce. With Android and IOS is very different. There is actually an app for everything to be found. The difference between these two is that Android to your own hand turn. When IOS is still more things to the idea from Apple. Also, the Apple Store of course bigger and broader because it already exists, but Google's Android is much ground to gain.

Verzevenvoudigt android market smartphones

Google's Android mobile OS's third-quarter global market share of 25 percent, seven times as large as last year. The number of smartphones sold doubled as quantified Gartner.

Where in the third quarter of 2009, approximately 1.4 million Android phones sold, there were in the same quarter this year, 20.5 million, estimates Gartner. This is the second largest Android mobile OS in the world, there were only sold more smartphones with Symbian, which has a market share of 36 percent. The market shares of IOS, BlackBerry OS and Windows Mobile declined. In IOS, the first month in which the iPhone was sold in April sales included in Windows Mobile are the first sales of Windows 7 Phone is not listed as devices with the new OS until the fourth quarter came on the market.

The increased share of Android is not unexpected. A year ago, only a handful of Android smartphones for sale, in the third quarter of this year there were dozens. Moreover, there were many appealing devices to it, like the Samsung S Galaxy and the Desire.

The increased number of smartphones sold in one year according to Gartner from 41 million to 80 million, an increase of 96 percent. Thus, the share of smartphones in the phone market significantly. Nevertheless, there are across the board again sold more mobile phones. With over 417 million phones sold, the number of new mobile phones by about 35 percent.

Nokia remains market leader, but saw his share of the phone market drop from 36 to 28 percent. This is mainly due to 'white label manufacturers, unknown phone makers who sell large quantities of equipment including China, India, Russia and the African continent. Almost all manufacturers saw their market shares fall, but Apple and HTC.Apple sells 3.2 percent of mobile phones sold worldwide, its market share almost doubled HTC, to 1.6 percent.

OS	Several Q3 '10	'10 Market Share	Several Q3 '09	'09 Market Share
Symbian	29.5 million	36.6%	18.3 million	44.6%
Android	20.5 million	25.5%	1.4 million	3.5%
IOS	13.5 million	16.7%	7.0 million	17.1%
Bb OS	11.9 million	14.8%	8.5 million	20.7%
Windows Mobile	2.2 million	2.8%	3.3 million	7.9%
Linux / other	2.9 million	3.6%	2.5 million	6.2%
Total	80.5 million	100%	41.0 million	100%

RIM BlackBerry market share will drop

BlackBerry manufacturer RIM has in the first quarter of 2010 for the first time in years lost market share. Nokia remained unchanged, while Apple and HTC share won. The number of sold smartphones grew 56 percent worldwide.

Nokia sold 21.5 million smartphones, compared to 13.7 million in the first quarter of 2009, show figures from market researcher IDC. Canalys, another market researcher,came to similar conclusions. This Nokia sold enough units to the smartphone market growth to keep pace with market share remained stable at 39.3 percent according to IDC.

Apple saw its market share of the iPhone continue to rise from 10.9 percent to 16.1 percent. Blackberry hand saw record sales despite the market share drop from 20.9 percent to 19.4 percent. HTC rose from 4.3 percent to 4.8 percent in the global smartphone market. Motorola saw, thanks to the popular droid in the United States, its market share rise from 3.4 to 4.2 percent. All manufacturers sell more smartphones than one year ago.