Microsoft wants to focus more on its market share in Europe focus

Chris Lewis, vice president of Microsoft Europe, Middle East and Africa, said in an interview that Microsoft has more to focus on its market share in Europe.

Sales of Microsoft's Xbox 360 in America than in Europe. This bowl in particular by the continuing low sales in France, Germany and Spain.

"In some parts of Europe, the Xbox 360 success, which in other parts of Europe the Xbox 360 sold relatively few. We want to invest in the right marketing and the right content to our platform everywhere successful. In France and Spain, people often have a console, in America many consoles purchased. The market in these countries is that price sensitive. "said Lewis.

Lewis also indicates the need to adapt to market demand. There should be more titles coming to the parents can be involved, such as Lips andScene It? and primetime titles. These titles are also adapting to the market in terms of content where they are issued.

According to Lewis will focus on French, Spanish, Italian and German market is a challenge and a great investment, but in the end Microsoft's market share increase.